DOES the world really need another music video awards show? The answer is yes - at least according to YouTube. The online video-sharing site is rolling out its first YouTube Music Awards on Sunday, with a show that pairs established industry stars such as Lady Gaga and Arcade Fire along with performers from the Google-owned video site. The show will boost YouTube's profile just weeks before the site is expected to announce a subscription service that will compete in an already crowded music marketplace. "On a practical level (YouTube has) put people on the map and it's generated revenue or other resources like support or recognition from people that normally would not get the exposure," said Reggie Watts, a performance artist who, along with actor Jason Schwartzman, will host the event. The awards categories are limited but clearly meant to differentiate the YouTube awards from the Grammys or the MTV Music Video Awards, which grabbed attention this year after a raunchy performance by former Disney star Miley Cyrus as she transitions into a more adult career. YouTube will also name a video of the year and an artist of the year, with a slate of nominees including Justin Bieber, Selena Gomez, Eminem, Katy Perry and other top-40 mainstays. But the categories also range more broadly. "Response of the Year" will pick the best fan remix, parody or response. Other categories include YouTube phenomenon, breakthrough and innovation of the year. Even the show's structure aims for something a little different. Watts said he and co-host Schwartzman know the overall sequence of the events but don't know the blow-by-blow of what will happen at the Spike Jonze-directed show. "We have no clue what's going to happen," he said. "All you can do in the moment is perform." The awards show will stream live from New York on Sunday starting at 6 p.m. (2200 GMT). YouTube has positioned itself in recent years as a major source of new music videos for fans. Lady Gaga alone has racked up well over 1 billion views of her various videos. The shift highlights some of the challenges - and opportunities - for artists. While accessing fans has never been easier, turning a profit and making a living as a musician has become more challenging. Sites such as YouTube effectively function as on-demand stations for music, with fans able to listen to play lists over and over just for watching the occasional commercial. YouTube is expected to introduce an option by the end of the year to let music fans skip the commercials via a paid subscription service. That would pit YouTube more directly against services such as the online music streaming Web service Spotify, which itself has had its share of musicians such as Radiohead's Thom Yorke who criticize the company's business model for squeezing artists. Into all of this comes the awards show, which will showcase the abundance of changes in the music industry. The show is "about a certain level of discovery," Watts said. "It's going to be an experiment on all levels."

PAUL George and Lance Stephenson combined for 43 points and the Indiana Pacers remained unbeaten in the young season with an 89-74 victory over the Cleveland Cavaliers on Saturday night.

Stephenson scored 22 points, including 10 in a 14-4 run midway through the fourth quarter that gave the Pacers a 79-61 lead with 7:46 to play.
George, who had 21 points and 13 rebounds, and scored all the points in a key third-quarter run for Indiana (3-0).
Dion Waiters scored 17 points, Kyrie Irving had 15 and Anderson Varejao 14 for Cleveland (1-2), which dropped both ends of a two-night road trip after beginning the season with a homecourt win.
Stephenson began the final surge by hitting a 3-pointer from the left side, scored on a layup, drove the lane, then finished the run by knocking down a 28-footer from the left side. That pushed Indiana's lead to 18 points, and both coaches substituted liberally.
Roy Hibbert added 11 points for the Pacers, who played without guard George Hill, who sat out with a sore left hip. Replacing Hill, who scored 19 points in the Pacers' opener, was C.J. Watson, who scored seven points and dished out a team-high six assists.
Cleveland, which had scored the last six points of the third quarter to pull within 62-55, trailed 65-57 early in the fourth quarter.
Stephenson was 7 of 13 from the field, including 5 of 7 from 3-point range. George was 8 of 17 from the field, including 3 of 6 from beyond the arc.
George fueled the only real run of the first half, starting with a monster jam with 4:06 to go in the first quarter and finishing the 8-2 surge with two free throws as the Pacers took a 21-16 lead after one quarter.
Varejao started out fast for the Cavs, scoring eight points in the first 4:42, but the Pacers began to defend him at the free throw line and he did not score again in the half.
The Pacers shot 42 percent (16 of 38) in the first half to Cleveland's 31 percent (13 of 42) and outrebounded the Cavs 30-25.
Cleveland, which shot 29.2 percent (7 of 24) in the first quarter, improved to 34.9 percent (29 of 83) for the game. The Pacers finished at 41.6 percent (32 of 77).
Indiana outrebounded Cleveland 51-37.